Planning on Corporate Identity, or CI for short, is also known as Corporate Image Management, a process to plan for and manage a company’s Mind, Behavior and Visual Appearance, and to intentionally standardize a company’s values, targets, public relation strategy, service-oriented marketing, brand and logo, ads and so on in an organized manner so as to integrate company internal culture and external image to take a predominant position in the market by winning consumers’ trust and support.   

The formation of corporate image is obtained through the integration of Mind, Behavior and Visualization, which is also the flawless unity among company’s adherence to truth, inclination to benevolence and perfection.